Position Strategy

Search Engine Positioning

Search Engine Marketing

Savvy web managers discover emerging marketing channels for online exposure.
The industry for search engine marketing is growing more complex every day as it moves towards a forecasted growth from $1.6 billion in 2003 to $4.3 billion in 2008. (Jupiter Research, August 2003)

Your web site is created and published...

Now What?

The real challenge is positioning your web site and building an awareness so that your product and services are represented properly to targeted visitors. Creating your web site and making sure that people can find your web site are two completely different things requiring different types of skill.

Don't overlook the one marketing outlet that can provide more than 75% of the total traffic to your web site. Search Engine Positioning and Search Engine Marketing is about Visibility. SEO is about designing, writing and creating a web site primarily for your targeted visitors, and helping them find what they are searching for via the major search engines, directories, and industry related sites. Search engine optimization is one of the most cost effective means of online marketing available.

Search Engine Positioning

And Search Engine Strategy

A basic web positioning strategy is a comprehensive search marketing program that utilizes both Search Engine Positioning and Search Engine Marketing to gain the comparable advantages of both to drive new customers to your web site.

One of the primary ways in which people find web sites is through search engines. If a Web site can be easily found by the search engines, the amount of qualified traffic it receives will greatly increase, thereby maximizing sales and other business opportunities. Just like advertising agencies, PR firms and professional marketing firms, you should only trust the experienced industry experts with your search engine positioning.

The SEO person/firm you hire should act as your "Web Marketing Partner" and they should be available and accountable. The developed online marketing and positioning strategy should compliment the overall marketing focus of the company.