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Savvy web managers discover emerging internet marketing channels.
The industry for search engine marketing is growing more complex every day as it moves towards a forecasted growth from $1.6 billion in 2003 to $13.5 billion in 2009. (Price Waterhouse Coopers)
Your web site is created and published...
The real challenge is positioning your website and building an awareness so that your product and services are represented properly to targeted visitors. Creating your website and making sure that people can find your website are two completely different things requiring different types of skill.
Don't overlook the one web marketing outlet that can provide more than 75% of the total traffic to your web site. Search Engine Optimization, (also known as Search Engine Positioning), is about Visibility. Search Engine Optimization, (SEO), is about designing, writing and creating a web site primarily for your targeted visitors, and helping them find what they are searching for via the major search engines, directories, and industry related web sites.
For years, Search Engine Optimization (SEO) and Email Marketing has proven to be the most cost effective means of internet marketing available. Today, many companies still have not included search engine positioning in their marketing strategy. A recent study revealed just 13% of the Fortune 100 had effective search engine positioning. According to latest Search Marketing Benchmark Guide from MarketingSherpa, search engine optimization, (SEO), is still only a tiny portion of the total web marketing budget.
Internet Marketing has become a booming industry. Every year hundreds of new firms enter the market offering search marketing and positioning services. Thus, the selection of the web positioning company is most important. Consider an experienced and proven web marketing consultant to assist in the selection process. The specialized assistance with preparation, current analysis, and evaluation experience will give you an advantage matching the right partner for your company's specific needs.
Position Marketing Strategy
A website positioning strategy is a comprehensive plan for internet exposure that utilizes a balance of Search Engine Positioning (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), and Visitor Experience Optimization (VEO). The positioning strategy is designed to gain comparable advantages in each area to drive consistant targeted visitors to your web site.
One of the primary ways in which people find web sites is through search engines, directories, social media communities, and relevant authority web sites. If a web site can be easily found by the various search vehicles, the amount of qualified traffic received will greatly increase, thereby maximizing sales and other business opportunities. Just like advertising agencies, PR firms and professional marketing firms, you should only trust experienced industry experts with search engine and web position strategy.
The Web Positioning firm you hire should act as your "Web Marketing Partner" and they should be available and accountable. The developed online marketing and position strategy should compliment the overall marketing focus of the company.